1.     Case studies—originating in psychology and in business research

The case study method often involves simply observing what happens to, or reconstructing ‘the case history’ of a single participant or group of individuals such as a school class or a specific social group, i.e. the idiographic approach. Case studies allow a researcher to investigate a topic in far more detail than might be possible if they were trying to deal with a large number of research participants (nomothetic approach) with the aim of ‘averaging’.

The case studies are commonly applied in business. For instance, casestudies of brands that sell “luxury” products helped provide insightinto what makes up a prestigious brand. A primary advantage of the case study is that an MenHairStylesentire organization or entity can be investigated in depth with meticulousattention to detail. This highly focused attention enables the researcher to carefully study the order of events as they occuror to concentrate on identifying the relationships among functions,individuals, or entities. any case study highly dependent on the alertness, creativity, intelligence, and motivation of the individual performing the case analysis.